Award-winning freelance journalist and launch editor experienced at writing news, features, research reports, websites, marketing material, PR and product documentation.
In the mid-1990s, I was launch editor of a journal about biometrics, a nascent technology which could verify a person’s identity using parts of the body such as a fingerprint, palm print, face or retina. Back then, it was still thought of as “very James Bond” and used to secure buildings and bank vaults. I predicted that one day bank cards would incorporate a fingerprint scanner as a replacement for signatures as was then the case. This idea was scoffed at by some in the industry.
Now NatWest is testing cards which do just that and we all carry around a fingerprint scanner on a mobile phone.
I tell this story not to blow my own trumpet but in explanation of my love for getting the full insight into a topic I’m writing about and how journalism is more than regurgitating other people’s words.
I’ve written about environmentally friendly houses for Green Building Press and how chocolate Is made and other food-related subjects for The West Country Foodlover. Written copy for business websites and the Screwfix catalogue and marketing material, planned conferences and run PR campaigns.
I continue to write on retailing, ecommerce and sustainability as editor at Internet Retailing. This is an industry I’ve been investigating for 17 years from the days of web designers sitting in the corner of the marketing department to today’s full-scale commercial operations, cross-channel retailing joining up digital with stores and the rise of Amazon and eBay to account for nearly half of all online transactions across Europe. You can read an example feature here.
I can’t promise to tell your future but if you want the story behind the press releases, the right questions asking or just passionate writing to interest your readers or customers online and in print then get in touch.